Methods to Combine Sentiment Evaluation With Quantity Data
Volume data shows how much activity is occurring, while sentiment evaluation helps explain the emotional direction of that activity. By looking at each metrics together, companies, investors, marketers, and analysts can identify trends earlier, evaluate the significance of public reactions, and make better-informed decisions.
What Is Sentiment Evaluation?
Sentiment analysis is the process of evaluating text to determine the attitude or emotion behind it. It’s commonly applied to social media posts, customer reviews, news articles, on-line discussions, surveys, and other forms of written communication.
Sentiment is typically categorized as positive, negative, or neutral. More advanced systems may additionally assign sentiment scores or identify emotions akin to excitement, frustration, concern, or optimism.
For instance, an organization releasing a new product would possibly discover that 70% of online comments are positive. While this seems encouraging, sentiment percentages alone do not point out how much attention the product is actually receiving.
This is …